Do you have an idea for a new web, mobile, or IoT application you want to turn into reality?
If you ask your target customers what they want, they will only be able to formulate their requirements for a digital product in vague terms, if at all. It is illusory that you can then specify all product requirements down to the last detail. So, it is better to develop exploratively in one direction, validate it and correct your course as needed. For this, your development processes need the necessary agility and flexibility.
Focus on getting the core product features up and running as quick as possible. It is advisable to keep the development scope small, especially in the early phases of product development. We are not talking shortcuts, but simply focus on the few core functionalities that make up the product. The goal is to have something to lay in users hands and observe them interact with the product. Based on these insights you know what to do in order to satisfy your user needs best. Then release new features in small packages in an iterative process along the principles of "Design - Build - Test".
Agile development sprints according to Scrum or similar process methods have proven themselves for the development of digital products. Sprints allow the development course to be corrected in order to react to changing user needs. The fact that sprints are time-boxed allows for pragmatic resource planning. The cost for sprints are fixed, therefore keeping the financial risk limited and manageable at all times. So, one sprint follows the other as long as the outcome is valuable.
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We define a digital product as a software or Internet of Things application that satisfies one or more needs of its target customers. The core functionality of digital products is the creation, management and provision of information of any kind. This information helps to make better decisions, facilitates work or entertains.
Sprint is a repeatable fixed time box in which a potentially shippable product is designed and developed. Sprint is the core of the agile Sprint methodology. The goal of a sprint is to generate the highest possible added value within a fixed time budget.