Do you want to improve your search engine rankings and expand your online reach to increase your visibility or sales?
Your Search Engine Optimization (SEO) should start by implementing a well structured technical basis for your website. Only websites which are well implemented according to state-of-the-art standards will rank highly in search engines. As these standards are evolving you should check and improve the technical status quo of your website continuously to make sure your content is crawlable and indexable by the search engine’s bots.
You should develop a clear understanding for the search behavior of your target audience. When and why are they using a search engine? What are they searching for? From the answers to these questions you can derive an effective strategy for tailored content. By tailoring your content to your target audience’s search intent and needs, you make sure they land on your page. The time the users stay on your page, has also an influence on your ranking. Make sure the contents the user finds on your page are attractive to him and of high quality.
The reasons for receiving a search engine penalty—i.e. google penalties—are manifold. Penalties are triggered when a website attempts to trick the search engine or degrades the user experience in any way. A penalty will result in your website either no longer being listed in search results or a drastic drop in your ranking for your targeted keywords. Sites are not punished only because of bad intentions of their operators. Often, site operators unintentionally and unknowingly fall into a penalty trap. For example, because of incorrectly set canonical urls or unnecessary redirects. Therefore, carefully analyze your site for potential penalty traps.
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An SEO agency helps companies websites to rank better for relevant keywords on search engines. Since nowadays many potential clients start their buying journey with a research on search engines, SEO can help to boost online and offline sales.
An SEO agency implements different optimizations on a website in order to increase it relevance in the Google algorithm for certain search queries thus generating more traffic and sales.
Most SEO agencies charge an hourly fee. Normally those hourly fees vary depending on the SEO expertise between 150 CHF and 250 CHF. Consulting contracts may vary depending on the size of the project.
By placing the most relevant keywords for your business in the right place. It is also important to have a well implemented technical platform as well as a user friendly website. The right optimization strategy might vary depending on the website type.
SEM (Search Engine Marketing) is the generic term for both subparts SEO (Search Engine Optimization) and SEA (Search Engine Advertising) which includes Google Ads, Bing Ads, etc.
You can contact us via phone or through the contact form on our website. We will then reach out to you, to clarify the details of the cooperation. Ideally we work on a long term basis with our clients but it is also possible to deliver one-time analyses.